Marketing for Small Businesses

Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This two-day workshop will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

 

What Will Students Learn?

  • Describe the essential elements of a marketing plan, no matter the size of the business
  • Apply tools and strategy to create a marketing plan that supports the growth of their small business
  • Use six steps to create, implement, and review a marketing plan
  • Leverage the best of Internet and social media marketing

What Topics are Covered?

  • Marketing for small business
  • Elements of a successful marketing message
  • The marketing cycle in small business
  • Marketing strategies
  • Implementing your plan
  • Internet marketing basics

What’s Included?

  • Instruction by an expert facilitator
  • Small, interactive classes
  • Specialized manual and course materials
  • Personalized certificate of completion

 

  • Cost: 240 AZN per person, plus applicable taxes.
  • Duration: 16 hours
  • Prices and dates are subject to change.